case study

Transforming Content Management with a Gen AI-Powered CMS and Publishing System for a TV Home Shopping and Retail Platform

Transforming Content Management with a Gen AI-Powered CMS and Publishing System for a TV Home Shopping and Retail Platform

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    Synopsis

    Technology Stack

    Node JS

    Java Script

    Microsoft Azure

    React JS (Next JS)

    Client Overview

    The client is a global retailer of fashion jewelry and lifestyle accessories, streaming live telecasts across the USA, UK, Canada, and Ireland.

    Challenge

    The client needed a streamlined content management system to automate their manual process, which caused delays and inconsistencies. They sought a centralized solution for efficient content creation and management across multiple platforms.

    Solution

    • We implemented an AI-driven Content Management System (CMS) to address the client’s content creation challenges.
    • The solution automated content production, significantly reducing manual effort and boosting output.
    • It featured a comprehensive workflow management system for efficient content review, approval, and publication.
    • A centralized repository streamlined content organization, collaboration, and version control.
    • Integration with existing systems enhanced content distribution, optimized performance, and accelerated time-to-market.

    Outcome

    Accelerated Content Creation
    Better SEO and Broader Reach
    Cost-Efficient Content Creation
    Reduced Time-to-market

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