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Enhancing Customer Engagement with a Product Recommendation Chatbot Assistant for a Leading Cosmetics Chain

Enhancing Customer Engagement with a Product Recommendation Chatbot Assistant for a Leading Cosmetics Chain

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    Synopsis

    Technology Stack

    Microsoft Bot Framework

    Java Script

    Client Overview

    The client is a leading Indian brand of skin-care products.

    Challenge

    The client wanted an AI based virtual assistant with self-automation capabilities which caters to the queries of the customer.

    Solution

    • The Chatbot was developed using the Microsoft Azure Bot Service framework, and was integrated as a webchat window on the website.
    • Real-time fulfilment based on user selection was done through calling back-end APIs to database.
    • Variety of responses types were used to represent the diagnosis and recommendation effectively, such as hero cards, carousal of hero cards, hyperlink buttons, GIF cards, etc.

    Outcome

    15-20% Increase in customer engagement
    Lead generation through primary data capture
    Effective customer experience
    Upselling and cross-selling with suggested products based on quiz

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