Enhancing Customer Engagement with a Product Recommendation Chatbot Assistant for a Leading Cosmetics Chain
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Synopsis
Technology Stack
Microsoft Bot Framework
Java Script
Client Overview
The client is a leading Indian brand of skin-care products.
Challenge
The client wanted an AI based virtual assistant with self-automation capabilities which caters to the queries of the customer.
Solution
The Chatbot was developed using the Microsoft Azure Bot Service framework, and was integrated as a webchat window on the website.
Real-time fulfilment based on user selection was done through calling back-end APIs to database.
Variety of responses types were used to represent the diagnosis and recommendation effectively, such as hero cards, carousal of hero cards, hyperlink buttons, GIF cards, etc.
Outcome
15-20% Increase in customer engagement
Lead generation through primary data capture
Effective customer experience
Upselling and cross-selling with suggested products based on quiz